Contact database: the sinews of war of property business

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The contact database is the network obtained by an agency throughout the years. It is a long term asset of the firm and you must be able to take the best out of it to increase your business opportunities and fight against competition!

In today’s digital world, what are the best tips to manage this database and make it grow? Let’s focus on its strategic stakes in the real estate sector.

The anti-crisis solution of every real estate agent

Your contact database is a sustainable asset for your agency. Your main objective is therefore to create one, develop it and continuously harness it.

In fact, this database is core to your business as it allows you to be autonomous with regards to market fluctuations and to your advertising investments. Henceforth, whenever the market experiences a downfall or you are forced to cut your marketing expenses, you will be able to take advantage of this asset to generate business.

Furthermore, this valuable database has one major advantage – particularly within such a small market like Mauritius: it allows you to stand out regarding your competitors and newcomers in the market. A quick assessment: with a database of 1,000 contacts within your catchment area, you should easily be able to seduce new sellers as well as potential associates!

How to make the most out of your contact database?

Your contact database is a sustainable asset for your agency. Your main objective is therefore to create one, develop it and continuously harness it.

In fact, this database is core to your business as it allows you to be autonomous with regards to market fluctuations and to your advertising investments. Henceforth, whenever the market experiences a downfall or you are forced to cut your marketing expenses, you will be able to take advantage of this asset to generate business.

Furthermore, this valuable database has one major advantage – particularly within such a small market like Mauritius: it allows you to stand out regarding your competitors and newcomers in the market. A quick assessment: with a database of 1,000 contacts within your catchment area, you should easily be able to seduce new sellers as well as potential associates!

 

 

How to make the most out of your contact database?

To harness this rich source of information, we recommend the use of an appropriate CRM. In fact, as we have explained in a previous article, this essential tool will help you manage your database and offer a tailor-made service to each of your clients.

Using a CRM will allow you to make use of your database limitlessly. You may for instance:
- Sort your contacts within different segments: buyers who are actively searching, former owner, second-time buyers…it is up to you to determine the criteria that you consider the most appropriate.
- Build up a sustainable and automated relationship: your former clients and prospects should remember you. Why? So that they contact YOU whenever they have a new real estate project!
- Target potential buyers who are interested by an offer: you may hence obtain more rapidly and easily a commitment to buy.

And even much more!

You have identified the stakes of using a CRM and started to recognize its effectiveness for your agency? Do not hesitate to contact our team for additional information about our CRM offers: [email protected]