CRM in real estate sector: discover all its advantages

  1. How does geolocalisation enhance customer experience in property search?
  2. In 20 seconds a potential buyer can be seduced or can be displeased by an advert
  3. How to succeed without an exclusive mandate
  4. Big Data: a promising tool for the real estate sector
  5. CRM in real estate sector: discover all its advantages
  6. Case Study: the “Baromètre immobilier SeLoger.com”
  7. E-mailing : a powerful tool in the real estate sector
  8. How to successfully promote different types of properties?
  9. Revamping of French website ORPI: 5 new functionalities to recall
  10. 2016-2017 Budget Highlights – A New Era of Development

CRM (Customer Relationship Management) is a management tool of your database - which is essential to structure and automate your sales process. Indeed, it contains all the contacts established by your agents over the years. Therefore, CRM is used to analyse data about clients and potential future clients history with a company, to improve their business relationships, thanks to a tailor-made service.

More than a simple technical tool, CRM reflects a real philosophy where it is vital to focus specifically on customers’ retention, the latters’ needs and expectations.

That’s why, it is necessary to have the right tool to store this precious database and use them well – software such as Excel or your email services, like Outlook do not fit - to boost your productivity and business opportunities .

The advantages of a CRM

  • It helps to coordinate sales activities, marketing and customer support and identify customers and markets with high potential.
  • The setting-up of a more efficient strategy for customer relationship management.
  • A sound database allowing you to be independent. In crisis period, you can search in this database to generate business.
  • Imagine that your database contains more than 3000 contacts: this is an argument to put forward to impress your potential future customers!
  • A CRM enhances a classification based on prospects’ profile and their real estate projects. A buyer searching intensively for properties will not be considered in the same way that a former client.
  • A CRM helps you increase customer satisfaction and customer loyalty. Indeed, you establish a lasting relationship with your former clients maintaining their coordinates in your database. They are most likely to contact you in case of a new real estate project and, even better, recommend your agency to their friends.
  • A good database gives your access to online real estate: use this database to obtain targeted advertising on Facebook and Google, among others.

Contact lexpressproperty.com team if you wish to have more information about our CRM offers.