How to generate more clicks on your property adverts: 7 steps for a successful advert

  1. How to generate more clicks on your property adverts: 7 steps for a successful advert
  2. Perches, acres, square feet…rupees, euros, dollars! The secret to stop bothering about conversions
  3. The reasons of the success of the #1 real estate agent of California!
  4. Top 4 arguments to convince an individual to contact a real estate agency for the sale of his property
  5. Provide a professional image of your agency: create your portfolio
  6. Choosing the most effective Keywords for Search Engine Optimization (SE0)
  7. Secret Tips of Successful Real Estate Agents
  8. Contact database: the sinews of war of property business
  9. 6 unmissable tips to seduce buyers


An online advert is the first persuasion vector regarding your leads: it should inspire and trigger the desire to book an appointment for a visit.

Stack the odds in your favour and optimize your adverts by following our 7 advices!

1. Pay particular attention to the first sentence of your advert description

Those 15 first words (100 first characters) are crucial as they will be seen by a potential client in the results’ list. It is your chance to make a good first impression! Avoid saying everything but provide essential information to trigger the user’s interest and prompt him to open the advert. Choose two of the major assets of the advertised property which seem decisive to bring it forward.

2. The description: Put yourself in the client’s shoes

Make sure that your communication style inspires trust and that your expertise is felt during the reading:

A forecast of the buyer’s need: perfect for first-time buyers, perfect for a large family, for those who love calm and nature…

If the property possesses other assets to differentiate them from others: recent renovations, high-security area, high-security pool, well-sought location by foreigners…

CAUTION: Check the price entry in the relevant field as well as the proper currency (A missing zero or a zero in excess can make a huge difference!)

Good to know: while drafting your description, try to follow the following guidelines.

  • Avoid overbids and build on honesty. Nothing prevents you from enhancing the proposed property but do not get lost in exaggerations and even lies, as your reputation as well as the reputation of your agency are at risk.
  • Be direct, precise and clear. Eliminate the unnecessary and every vague formulation which could be wrongly interpreted by the surfers.
  • Think about the readers, set aside the abbreviations. It must be noted that not everyone is familiar to real estate abbreviations, neither is Google. Hence, a bad habit to ban!
  • Favour creativity while staying professional. Try to differentiate yourself by original adverts while remaining professional.
  • Maintain a flawless orthography. Once drafted, read your advert again or ask someone else to do it. Two heads are better than one!

3. Characteristics options: Imperatively fill the appropriate fields

  • General characteristics, interior and exterior: likewise. A client who is absolutely looking for a garden (for example) will mention this criterion in his search and your advert will not be displayed.
  • Surfaces (interior and exterior): In a world where property prices are on the rise, this criterion is now actively used on the site. If you do not mention the information in those fields, your advert will not be displayed on those criteria results list. You are losing a potential client!

CAUTION: Check the used measuring unit!

NOTE: If some options which are important to you are lacking in the list, please inform us.

4. The photos : An essential criterion

Studies have proved that web users spend more than half of their time of photos when it comes to real estate searches. The main photo of a property advert is therefore essential! It has the power to trigger a potential buyer’s curiosity... or his disinterest. Choose luminous photos (high definition) featuring the property’s different angles (5 or 6 photos minimum). You may also increase your pictures quality through free tools which are easy to use.

CAUTION: Crosscheck the photos’ dimension, format and definition. Visualize the advert before putting it online!

5. The videos: inspire, capture the attention, differentiate and add personality

The impact of the video on Internet is not to be proved anymore! A short film on the property’s environment, the garden, the house’s interior or even on the field itself, may trigger the interest for a property. With a smartphone and YouTube, you may do it yourself.
NOTE: For professional videos, we may recommend service providers with affordable costs.

6. Opt for geolocalisation and use Google Maps

The use of Google Maps in an advert is a good way of establishing a trust relationship with potential clients. In fact, potential buyers feel more secure when a property is localized.
CAUTION: A voluntarily wrongly positioned property (on beachfront for example, while it is not) impacts on your agency’s image and reputation.

7. Insert attractive ‘Call-To-Action’

As your advert’ conclusion, insert a sentence which will trigger an immediate contact. Suggest a potential buyer about what he should do!

Example: “To rent quickly” or “Contact-us now”.

Finally, get one step ahead your competitors; increase your adverts’ visibility by adding lexpressproperty boost option to them. You have the choice between the Top Adverts, the tags (Lower Prices, New...) as well as Premium adverts.