Choosing the most effective Keywords for Search Engine Optimization (SE0)

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To attract lot of people on your online ads on lexpressproperty.com, using the right keywords in the description of your real estate ads is your key to success. An Internet user relies heavily on keywords to browse the Web which is made up of billions of pages that are daily updated. Being part of a search query, keywords are vital for online research as they play a critical role in SEO.

The main SEO challenge for real estate agencies: make sure that their ads is featured in the top results based on a wide array of keywords. Therefore, it is essential to focus on the content you propose to your audience, in terms of quality and relevance, in order to meet up with users’ expectations, and to identify the keywords that may potentially use.

The following guide provides tips on the subject

  • Pick simple keywords for your ads: house for sale mauritius, house mauritius, real estate mauritius, apartment for rent grand bay… By doing so, you’ll increase your chances to meet the expectations of people browsing the Web and get a higher keyword positioning in search results.
  • It’s really important to specify the location of the property: "House for Sale" is far too general! Opt instead for: house for sale in Moka or apartment to rent in Quatre Bornes.
  • Input keywords on Google to consider the list of results displayed on the first page: this is obviously the best tool to guide you in your choice!

Make a list of keywords to attract visitors to your ad

Ask yourself the right questions about the properties you have in stock, and likely to please to your customers. Here are some examples:

  • What is the geographical location? Beau Bassin, Dr Reid Street
  • What are the neighboring suburbs around the business area? Pamplemousses, Port Louis...
  • What type of properties are you providing? House, apartment, villa, etc.
  • What type of contract prevails in your offer? Rent, lease, sell, Sale/Purchase, etc.
  • What are the services that your real estate agency offers to homeowners customers/sellers? Property management, real estate consulting, etc.

The answers provide you useful keywords: house for rent, apartment to buy in Pamplemousses, etc. These terms represent the possible queries. So use them in your real estate ad.

Check your keywords

Use SEO tools which are available on the Web. These tools – you should pay a fee for some of them - provide a list of recommended keywords based on what you are searching for. It is better to test your ideas to develop further your SEO strategy. Follow instructions given by these tools. Several proposals and information on the relevance of your keywords will be generated.

For example, discover Übersuggest. This tool provides a list of requests from a keyword you can use you to expand your keyword list.

Google Adwords Keyword Planner, another useful free tool provided by Google, generates keywords and compares them in terms of monthly searches and impression share.

To summarize, here are our top tips which will help you to choose your keywords

  • Select simple keywords
  • Do not hesitate to be specific and select long tail keywords
  • Be realistic: “house for sale" seems to be a good choice, however it lacks precision
  • Think profitability (effort/potential return) by comparing the number of searches with your competitors
  • In case of doubt, input the query in Google to see what appear on the front page

The real estate market being a very competitive sector, a right selection of keywords improves the positioning in relation to competitors. Your adds online on lexpressproperty.com your will generate a lot of visits.