How does geolocalisation enhance customer experience in property search?

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As a results of Internet’s and NTIC’s (New Information and Communication Technologies) advent, geolocalisation is taking a new dimension in the Mauritian real estate industry. Whether it is for locating real estate properties, agencies, geographic data or interactive maps, new concepts are starting to materialize while the ultimate goal remains the same: generating a maximum of leads to property agencies. But what are the real benefits of geolocalisation for the real estate industry? We are aware that due to such a competitive market coupled with the absence of exclusive mandate, real estate agencies are reluctant to show the exact location of a property. However, there are several advantages to do so...

Optimizing customer experience

Geolocalisation impacts on almost every industry and real estate is no exception. It is noteworthy that the main potential buyers’ concern remains the location and cartography has successfully filled this ‘blank’. In terms of real estate, the customer experience is vital and geolocalisation plays a key role in the industry’s professionals’ quest to enhance and optimize the customer experience during a property search.

It is obvious that potential buyers, before a prospective site visit, would like to know the location of the property. Furthermore, prior to contacting the agency advertising the property, the eventual buyers would certainly wish to gather maximum information.

Optimizing adverts quality

Thanks to technology, visualizing a property on a map offers the possibility to access additional related information: the neighboring businesses, the access to the main road, nearby schools or health services etc. Furthermore, geolocalisation brings more precision to the advert, which is exactly what the potential buyers are looking for.

Optimizing quality of prospects and company performance

One does not acquire a real estate property but the whole environment which comes with it! Hence, precisely locating a property will ensure quality leads who shall be interested by the zone where the zone is situated. Moreover, your visits will be purposeful. Each time that a potential client will carry a real-estate search, he expects to visualize the located property on a map.

How to geolocalise your property on lexpressproperty?

The geolocalisation a proprerty on lexpressproperty is performed the advert creation phase within Section 1 ’General Information’. You just need to fill in the field ’City*’ and your property will automatically be displayed on the map underneath. as illustrated below :

Note : Do not forget to Save to proceed to the next Step.