Top 4 arguments to convince an individual to contact a real estate agency for the sale of his property

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It has been proven that when collaborating with a real estate agency, an individual is three times more likely to sell his property.

This is not surprising at all: not having to pay real estate broker fees motivates individuals to sell their property by themselves. Since this commission acts a brake, it is essential for real estate agencies to be well aware of the reasons that motivate individuals to call in a professional. It is up to you to convince them that the commission is insignificant compared to the services you bring to customers.

Below is a set of powerful arguments which help you convince potential customers:

Avoiding the constraints of a stressful Real estate transaction

Put forward all the constraints related to real estate transactions between individuals; unlike what one can imagine, it’s a long, complicated and… expensive process! Communicating on the selling process, represents an additional investment for an individual.

It is also advisable to perform a simulation of the average selling time based on the price estimated by its owner: the objective is to show that it takes longer to sell an overvalued property.

The purchaser’s creditworthiness

Compared to an individual, you are in a better position to find a reliable and solvent buyer. Enhance your database of buyers and reassure your sellers by notifying them that you are dealing with banking partners willing to support the buyers by financing the purchase of the property.

All these rational arguments are valuable to convince individuals that they are doing the right choice by contacting you!

Outstanding professionalism

Dealing with administrative and bureaucratic hassle is your responsibility. Prove to your customers that your aim is to defend their interests. To work towards this idea, why not present testimonials from your previous clients? They are your best advertisement.

On the other hand, reassure your customers about your expertise in terms of real estate transaction: you know how to identify defects, and you possess good financial guarantees.

Save time and feel free

Inform the individuals about the constraints: receive calls from potential buyers, organise visits… it’s not easy to juggle between daily life and these new duties. Customers should be conscious that selling properties that’s your job; thank to you they are getting rid of this troublesome burden. Their presence during their visit is not necessary.

We need to know how to play on different levers to persuade customers. Indeed, achieving a real estate transaction is not within the reach of everyone. Through these simple but essential arguments, show that your expertise and your skills save precious time.