In 20 seconds a potential buyer can be seduced or can be displeased by an advert

  1. How does geolocalisation enhance customer experience in property search?
  2. In 20 seconds a potential buyer can be seduced or can be displeased by an advert
  3. How to succeed without an exclusive mandate
  4. Big Data: a promising tool for the real estate sector
  5. CRM in real estate sector: discover all its advantages
  6. Case Study: the “Baromètre immobilier SeLoger.com”
  7. E-mailing : a powerful tool in the real estate sector
  8. How to successfully promote different types of properties?
  9. Revamping of French website ORPI: 5 new functionalities to recall
  10. 2016-2017 Budget Highlights – A New Era of Development

Do you know that you have only 20 seconds to persuade a new customer that the real property you are proposing is worthwhile? This short interval is critical as users can either be pleased or reject an online advert…

How can you get the attention of potential customers?

  • The photo, the key to create a real image for your agency

The golden rule for real estate advert is to illustrate with an eye-catching picture. The latter has a considerable impact on your online advertisements, since it plays a vital role to create a digital crush upon purchasers. Moreover, the majority of web users are fond of adverts with more pictures. So, do not hesitate to invest in a professional camera and even make use of the services of professional photographers. This investment is surely beneficial for any real estate agent.

To achieve a relevant picture, take a look at the article dedicated to this subject in our previous newsletter.

  • The Web, being the first showcase for your real estate agency, prepare your advert carefully

Your photo is enticing and has attracted few potential customers. Now, it is the advert to take over... Your description must certify that the property fits in your photo, reflect the strengths of your property and urge the reader to come and visit the place. Web surfers will be interested with the advert in order to check if the criteria correspond to their expectations.

Here are our tips

  1. Give the core information to the web users. It should be indicated clearly so as to ease the researches of potential buyers.
  2. Enhance the strengths of your property in order to create a desire to visit it, for example its proximity to shops, schools, transport’s facilities, etc.
  3. Be honest. There is no need to oversell the property.
  4. Focus on quality content.
  5. It is always better to indicate the price.

Some cues on how to write a complete real estate advert. It must include the following:

  • Property type: house, apartment, land, loft, etc.
  • The location
  • The selling price
  • The living area and the land area
  • The number of rooms and levels
  • The contact details
  • One or more pictures

A recent study has shown that buyers spend about 60% of their time on photos, 20% on the description of the property and 20% on the comment section of real estate agents. So, put yourself in the position of the users and offer a convincing advert!