Case Study: the “Baromètre immobilier SeLoger.com”
Se Loger is a group specialised in classified real estate ads in France. With over a million of ads online on the platform, Se Loger is the leader of the real estate sector in the French market.
What is the “Baromètre immobilier SeLoger.com des prix immobiliers”?
The real estate portal has showed its expertise by launching a few years ago a leading project: the “Baromètre LPI - SeLoger des prix immobiliers”. What is the aim? Analyse all the data of the website with the use of the business intelligence to provide the professionals and future investors decision-making information on the real estate market.
The barometer is divided into three parts. The first section is dedicated to the price trend in France, with its segmentation by type of property and city, as well as the evolution of prices; the margin of negotiation and its evolution; and finally the volume of transactions, by focusing on the variations of market activities. These assessments have been achieved based on reliable data sources, namely the quality of ads uploaded by property agents as well as information regarding transactions being carried out and the amount of these transactions.
These are very relevant information, for real estate agencies as well as for private individuals. The information is very detailed and accurate and allows everyone to carry out the transaction.
Using such a barometer in Mauritius
At Lexpressproperty, we strongly believed that this barometer can be used as a strategic tool in Mauritius. For real estate professionals, this barometer can be very useful for negotiations and for the client, the barometer can guide them in their real estate project (budget to plan, choice of location...)
This brings us to the Big Data: a promising tool for the real estate sector, subject addressed in our previous newsletter. The use of the obtained information as part of a business intelligence project applied to real estate, such as : price evolution on the market or the average cost per acre, are key measures for different actors of the real estate market. So, are you as convinced as we are, that a barometer broadens reflection?