Property Virtual Tour Videos: an innovative site visit!

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  4. Property Virtual Tour Videos: an innovative site visit!

360° videos are turning increasingly popular within the real estate sector, and constitute a real innovative benefit for both property buyers and seller. Let’s discover together the various advantages of these videos and how to make effective use of them!

What is a 360° video?

As opposed to classic videos, where the viewer has no choice but to watch a film produced by a third party, 360° videos allow viewers to navigate and look in the direction of his choice in just one click. Up, down, forward, backward, you can browse from left to right…You have the impression to be physically present, you just have to turn your head. Imagine a property site visit making use of this particular video format: you can navigate among the different rooms, discover their volumes, and easily understand the layout…

Benefits for home buyers

Thanks to 360° videos, home buyers save time. He may thus perform more site visits, whenever and wherever he wants: no need to be physically present. Virtual site visits allow him to gather key information that would help him decide whether or not he would have a site visit together with a real estate agent. If he has been seduced by the property, he may perform another site visit whenever he wishes, be it alone, with his family or friends to seek for advice and make projections…

Significant benefits for real estate agents

For you as well, real estate agents, 360° videos are time-saving. By optimizing your appointments based on filtering your qualified visits in terms of potential buyers, you will surely enhance your sale process.
Moreover, thanks to this technology, clients are able to make better projections when it comes to the acquisition of their property. This tends to speed up the different stages involved in the buying process. 360° videos being complementary to classic photos, not only boost the visibility of property ads attracting more potential buyers, but also position your agency as a pioneer offering an exclusive service.

How does it work?

It is very easy to offer such an innovative service. You just have to invest in a 360° camera (around Rs 15,000) and make videos of your properties. Then, post your videos on all your media platforms. Good news: Lexpressproperty.com supports this type of video format which will help you stand out of the crowd. We offer the possibility to feature your virtual tour 360° video just underneath the description of your property, and on the property listing a thumbnail will be featured to notify the user about the availability of such a visit.

If 360° technology is up and running, turning more and more popular within the real estate sector, undoubtedly there will be more evolutions in terms of rendering and image quality, including the possibility to upload full HD videos.

360° videos offer significant benefits to both property buyers and sellers. However, they remain a complementary tool extremely effective regarding property sales, and do not seek at replacing ‘physical’ site visits performed together with a property agent; the latter remains a compulsory step in any real estate transaction.

What’s your opinion: are you charmed by this new site visit concept?