[Interview] Fine & Country, doing business in the digital age

Published on the

The use of digital tools… A key factor which needs to be implemented in the commercial strategy of any agency! A reinforced standpoint in a post-Covid Mauritius, where it has been difficult to operate due to the prolonged closure of borders. Bénédicte Duvivier, from the Mauritius subsidiary of Fine & Country, shares her insights about how the agency has been adapting to these constraints.

Among the digital tools integrated into your strategy, virtual tours are now fully part of your offer. Tell us more...

During the first quarter of 2020, we deemed it necessary to set up such a comprehensive targeted offer to our international customers, anticipating the limited trips which subsequently occurred. Since the national deconfinement, we have witnessed an increase in foreign demands for virtual tours. This is a very interesting offer since they get to proceed with their acquisition projects despite the distance. Striving to constantly improve our services, it seemed crucial to us to make the shift towards such a digital tool.

Although essential today, such an offer is not easy to set up.

Indeed. Digital tools require in-depth expertise to ensure excellent results, ultimately matching customers’ requirements. This incurs an additional financial cost to the company. Having no in-house expertise, we had to solicit the assistance of a third-party who specialises in this sector. Disregarding this drawback, we are more than thrilled about the endless possibilities that virtual reality puts forth. It leaves room for us to remain innovative and competitive on an international level.

Do you use other digital tools?

At Fine & Country, we are committed to maintaining an efficient and qualitative marketing approach. We pay close attention to our social networks, which help us increase the visibility of our services and of our real estate portfolio. This leads to an increased interest from our customers, maximising our sales opportunities.

What are your viewpoints regarding the evolution of the real estate sector, given the current context?

If there is one thing that the last few months have taught us, it is that our profession requires flexibility and permanent versatility. While the interest of foreign customers has been on the rise in recent months, we can still notice a slowdown in our sales, unable to physically finalise an acquisition in situ.

The real estate expert must then rethink his marketing strategy and negotiate more flexibility with his various partners (real estate developers and owners), facilitating remote sales and rental transactions. Despite these difficulties, we remain confident in our ability to adapt and get back on track.

Our Articles

Consultez les archives